Graham Newnum

Digital Marketing Specialist experienced in researching and writing about language access-related topics for healthcare, business, and government.
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Reducing Customer Friction | Contact Center Priorities 2018

Making the customer experience run smoothly from start to finish is the number-one priority of US contact center leaders in 2018.
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Changing US Demographics: What US Companies Should Expect by 2060

US demographics - both in terms of racial and linguistic makeup - will shift significantly over the next forty years in ways that impact virtually every seller of goods and services to the [...]
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Why Contact Centers Should Offer Self-Service in Multiple Languages

We recently wrote about the ways in which contact centers that commit to making online resources and self-service channels available to non-English speaking customers may reap both [...]
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Three Reasons Financial Institutions Should Translate Online Resources

Our last post for financial institutions focused on the potential revenue and customer satisfaction advantages available to banks and credit unions that invest in making their online [...]
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Five Reasons For Insurance Carriers to Translate Web Resources (Pt 2)

In our last post, we discussed the ways in which translating online resources into commonly-spoken non-English languages may help insurance carriers increase their online sales and revenue, [...]
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Translate Self-Service Channels to Improve Revenue and Satisfaction

Is your contact center equipping non-English speaking customers to help themselves?
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How Financial Institutions Benefit From Translating Online Resources

Are your self-service channels available in the non-English languages your customers prefer? According to the latest US census, 1 in 10 US residents speaking English “less than very well,” [...]
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Five Reasons For Insurance Carriers to Translate Web Resources (Pt 1)

“Para Español, oprima dos.” With 1 in 10 US residents speaking English “less than very well,” and demographic trends predicting a more multilingual population in the future, most US [...]
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Why Property & Casualty Carriers Should Prioritize Language Access

During my time in the leadership program of a top-five property and casualty carrier, I was surprised to learn that we hadn't developed an effective, comprehensive strategy to handle [...]
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Public Safety Priorities When Choosing Interpretation Services

If your PSAP uses interpretation services, are their operations tailored to target your top priorities?
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